{"id":16311,"date":"2026-10-16T18:30:05","date_gmt":"2026-10-16T14:30:05","guid":{"rendered":"https:\/\/test.medest.am\/services\/permanent-makeup\/"},"modified":"2026-10-16T18:30:09","modified_gmt":"2026-10-16T14:30:09","slug":"permanent-makeup","status":"publish","type":"service","link":"https:\/\/www.medest.am\/en\/services\/permanent-makeup\/","title":{"rendered":"Permanent Makeup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Permanent makeup is the placement of pigment into the upper layers of the skin to define the brows, lips, or lash line. It does not replace evening makeup, but it saves you from drawing on your brows and eyeliner every day and looks neat from morning to night. At Medest, permanent makeup is done by a specialist with 13 years of experience who trained at specialized academies. The goal is a natural result that suits your facial features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who it is for<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>people with sparse, light, or asymmetrical brows;<\/li>\n\n<li>those who draw on their brows or eyeliner every day and want to save time;<\/li>\n\n<li>a pale or uneven lip line;<\/li>\n\n<li>allergies to decorative cosmetics or poor eyesight that makes it hard to apply makeup yourself;<\/li>\n\n<li>athletes and those who often go to the pool or the beach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Techniques we offer<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brow microblading<\/strong>: fine strokes that look like natural hairs. The artist works with original Phi pigments and needles.<\/li>\n\n<li><strong>Machine technique (hair strokes)<\/strong>: hair strokes drawn with a device using an atraumatic method, so the skin is less traumatized and the pattern looks natural.<\/li>\n\n<li><strong>Powder brows<\/strong>: soft shading that resembles brows filled in with eyeshadow. It can be combined with hair strokes in a combination technique.<\/li>\n\n<li><strong>Lips<\/strong>: from a natural shade that evens out the lip line and color to the effect of a light lipstick.<\/li>\n\n<li><strong>Eyes (eyeliner)<\/strong>: from a fine line to a more defined wing.<\/li>\n\n<li><strong>Lash line enhancement<\/strong>: filling in the space between the lashes so they look fuller and the eyes more expressive, while the makeup itself is barely noticeable.<\/li>\n\n<li><strong>Touch-up<\/strong>: refreshing the color and shape after healing or some time later.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How the procedure works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everything starts with a consultation. The specialist asks about your health, assesses your skin and facial features, and discusses the result you want. She then draws a sketch of the future brow shape, lip line, or eyeliner, and together you adjust it until you are fully satisfied. The pigment color is matched to your skin tone, hair color, and style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only then does the procedure itself begin. The specialist explains the pain relief options in advance. We use hypoallergenic certified materials, and the procedure is performed in compliance with all sanitary standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Healing and touch-ups<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right after the procedure, the color looks brighter than it will in the end, and that is normal. In the first few days, the skin may swell slightly and form a thin crust; it then flakes, and the color temporarily looks paler. The final shade appears after complete healing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the pigment may fade unevenly during healing, so a touch-up is usually scheduled: the specialist refines the shape and color. The artist will tell you when to come in for the touch-up after the procedure. The result usually lasts from 1 to 3 years, depending on the area, technique, skin type, and aftercare, including sun protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the procedure, the specialist will give you aftercare instructions. During healing, you are usually advised not to steam the skin, tan, visit a sauna or pool, apply decorative cosmetics to the treated area, or pick at the crusts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who performs the procedure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diana Vardanyan is a permanent makeup specialist with 13 years of experience. She is a certified PhiBrows Academy artist and works with original Phi pigments and needles. She trained at the Nouveau Contour academy (Germany) in powder techniques for lips, eyes, lash line enhancement, and eyeliner. She performs brow touch-ups and machine hair strokes using Natalia Plotnikova&#8217;s atraumatic method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to prepare<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>at the consultation, tell the specialist about any chronic conditions, allergies, and medications you take;<\/li>\n\n<li>if you get cold sores on your lips, mention it in advance, as preventive treatment may be needed before a lip procedure;<\/li>\n\n<li>avoid alcohol the day before;<\/li>\n\n<li>do not have peels or other active procedures in the permanent makeup area shortly before your visit; check the timing with the specialist.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read more about cold sores on the lips and procedure timing in <a href=\"https:\/\/www.medest.am\/en\/blog\/cold-sores\/\">our specialists&#8217; article<\/a>.<\/p>\n\n\n","protected":false},"featured_media":15718,"template":"","service_cat":[205],"class_list":["post-16311","service","type-service","status-publish","has-post-thumbnail","hentry","service_cat-permanent-makeup"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/service\/16311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/types\/service"}],"version-history":[{"count":1,"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/service\/16311\/revisions"}],"predecessor-version":[{"id":16313,"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/service\/16311\/revisions\/16313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/media\/15718"}],"wp:attachment":[{"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/media?parent=16311"}],"wp:term":[{"taxonomy":"service_cat","embeddable":true,"href":"https:\/\/www.medest.am\/en\/wp-json\/wp\/v2\/service_cat?post=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}